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Each service in its own field, not all in one paragraph
You'll come away with your services listed one by one, each with a short name and a price, instead of buried in a paragraph of the description.
By Yodai · Published September 6, 2026 · Updated October 12, 2026
You've got the Services section of your listing open, and you're not sure whether to write it all in one go, like "hair salon for men and women," or break it out: cut, color, highlights, styling, each on its own. Lumping it together is faster. But if you do, your listing won't say you also do straightening, and that makes it harder for someone in your neighborhood searching "straightening" to find you, even if you do it beautifully.
You need to decide, service by service, what gets its own box on the listing and what stays out.
A service is a box, not a sentence
The rule is simple: if a customer can ask for that one thing, without ordering anything else, and pay for it separately, it's a distinct service on your listing. If someone can call you just for a color, without getting a haircut, the color gets its own line.
Same goes if you're a plumber: fixing a leak and installing a new water heater are two separate boxes, even if you do both yourself on the same day in the same truck. Each one has its own customer, its own price, and its own search on Google.
The usual trap is thinking about how you work, not how the customer searches. You see "a day at the salon." The customer types "root touch-up price" or "balayage highlights" into the search bar, and those words need to live somewhere on your listing with their own box.
- Every specific thing gets its own line: "root touch-up," "balayage highlights," "straightening"
- The customer sees the price for exactly what they want before calling, no need to ask
- Whoever leaves you a review can pick the exact service you did for them from your list
- It takes two minutes to fill out, and you don't have to maintain as many lines
- Only makes sense if you really do charge the same price and take the same time for everything
- You lose the searches from people who already know exactly what they want
Which to pick: Split them whenever the price or time differs from one service to the next. Only group them when they're truly the same thing under a different name, like "boy's haircut" and "girl's haircut" if you charge the same and they take the same time.
The name gets found, the description sells
Every service gets a name and, if you want, a short line underneath. The name isn't there to sell, it's there to match what someone types into Google. "Root touch-up" finds customers. "Restore your hair's color with our exclusive technique" finds no one, because nobody searches that way.
Three or four words, the ones your customer would use, and that's it. If the service has a fixed price, put it in the price box, never in the name: Google rejects service names that include prices. If it varies case by case, use "starting at" with the real lowest price, not a teaser number you won't actually charge.
The short line under the name is for the detail that keeps two similar services from getting mixed up, not for selling. "Includes wash and blow-dry" clarifies. "The best color in town" clarifies nothing and doesn't belong there.
Every service in its own box, and the listing covers everything you do. Now you just need the first photo someone sees to be the one that actually sells, not just the one you happened to upload first.
- Everything that can be ordered and paid for separately gets its own box under Services.
- The name is short, and it's the one your customer would actually search for, not a sales pitch.
- The price is fixed if you charge a flat rate, or "starting at" if it varies, never a teaser number.
- The full list, with prices, lives in Services; the general description names the main ones without turning into a list.
- When someone searches for a specific service you offer, Google can highlight it right on your listing.