Academy › Get Found
Get found on Google
Show up when someone in your area searches for what you do.
12 courses · 74 lessons · 6 hr 50 min read
What people type when they don't know you yet.
Where to start
Four courses to make sure it's you who shows up, not the business next door.
The rest of the topics
The whole handbook, in case you're looking for something else.
Before this
Domain and email
Your own domain name and an email inbox with your name on it, that's what makes people trust you.
Go to Domain and email →3 h 28 min read
The 12 courses to get found on Google
12 courses · 74 lessons · 6 hr 50 min read
8 lessons · 43 min
Course
Get found in your neighborhood
You'll know what to set up first to make it easier to show up when someone nearby searches for what you sell: your listing, the…
6 lessons · 33 min CourseYour Google Business Profile, complete and verified
You'll come away with your listing created or claimed and verified, knowing how to fill in every real detail about your business without leaving any…
6 lessons · 40 min CourseGet your catalog into Google's Shopping tab, not just your listing
You'll leave knowing how to list your catalog on Merchant Center without it going stale, and how to check in every week to…
6 lessons · 37 min CourseTwo locations, two listings: don't let Google make you compete with yourself
Learn to create a separate Google listing for each location with its own address and hours, and write a page…
6 lessons · 38 min CourseMy website in two languages, done right for Google
Know how to decide whether your business needs a second version in another language, and set it up so Google shows each person…
6 lessons · 39 min CourseA page for every service: when to do it and when not to
Know how to decide which services deserve their own page and which don't, and what words to put on each one so Google understands…
6 lessons · 39 min CourseGet other websites talking about you: the links Google actually rewards
Know how to tell a link that helps from one that's worthless, and how to ask for one from the sites in your area that…
6 lessons · 26 min CoursePrice and star ratings next to your Google link: what you can set up yourself
You'll leave knowing that the price and star ratings next to your link don't come from your listing but from your own website, which Google…
6 lessons · 28 min CoursePaying to rank higher on Google: when to do it and when not to
Learn to decide whether it's worth paying to appear at the top of searches in your area, how much budget to set, and for…
6 lessons · 26 min CourseGetting reviews, and making them sell for you
Know when in the job to ask for the review, when it's easiest for the customer to say yes, what to write to them so that…
6 lessons · 37 min CourseGet your website to show up on Google, not just your listing
By the end, you know how to check whether Google has your site indexed, whether you already have a sitemap, and what's keeping you from showing up, and…
6 lessons · 24 min CourseNo storefront needed: your Google listing when you work at the customer's home
Learn to set up your Google listing as a service-area business, without showing your home address, choosing the right…