Academy Courses
69 courses built from the articles: each one gathers the lessons on a single topic, in the order that makes sense to read them.
The latest ones we've put together
Your first website, reviewed before you send the link
You come out with your website published and reviewed: the headline up top, the button that sends, the photos, the text in each section, and how it looks on mobile.
Get found in your neighborhood
You know what to set up so you're easier to find when someone nearby searches for what you sell: your business listing, your reviews, your website text, and what to tweak each month.
What do you want to solve today?
Each row links to the course that covers it, start to finish.
Payments
Getting paid online without any surprises
You know how to set up online payments before your first sale: a separate business account…
Raise your price and explain it well to your regular customers
By the end you'll know how much to raise your prices and how much notice to give, and whether to keep the old price for…
Charging every month: monthly fee, subscription, or membership
You know how to decide on your recurring payment plan so you can set it up in your payment gateway…
When someone asks for a refund
You know how to tell a refund you must give apart from one you can turn down, and respond to each…
From quote to payment
You know how to turn a custom quote into a payment: how much to ask for as a deposit…
When a payment fails: when to retry, what to tell the customer, and when to cancel
You know how to set up how many times and when your payment gateway should retry a…
Invoice or no invoice: when you need one and when you don't
You know how to tell when a charge requires a full invoice, when a simple…
Split a big payment into parts, without getting stuck halfway
You know how to split a high price into payments by project phase, decide how much to ask for upfront…
Sell a gift card, not one that gets forgotten
You know how to decide the amount (fixed or customer's choice), the expiration date, and what to do when the gift card…
Chargebacks: when the bank takes back your payment without the customer telling you
You know what proof to keep from every sale to respond to a chargeback before it's too late…
Raise your price and explain it well to your regular customers
By the end you'll know how much to raise your prices and how much notice to give, and whether to keep the old price for…
When a payment fails: when to retry, what to tell the customer, and when to cancel
You know how to set up in your payment gateway how many times and when to retry a card that…
Get found on Google
Get found in your neighborhood
You know what to set up so you're easier to find when someone nearby searches…
Your Google Business Profile, complete and verified
You know how to create your Google Business Profile from scratch and fill it out completely: the right category, hours without…
Two locations, two listings: don't let Google make you compete with yourself
You know how to create a separate Google Business Profile for each location with its own address…
A page for every service: when to do it and when not to
You know how to decide which services deserve their own page and which don't, and what words to put in…
Price and star ratings next to your Google link: what you can set up yourself
You'll know what details Google can show next to your website link: price, rating…
Paying to rank higher on Google: when to do it and when not to
You know how to decide whether it's worth paying to show up at the top of local searches, how much…
Getting reviews, and making them sell for you
You know the right moment in the job to ask for a review, when the customer is most likely to say…
No storefront needed: your Google listing when you work at the customer's home
You know how to set up your Google Business Profile as a service-area business, without showing your…
Get your website to show up on Google, not just your listing
By the end, you know how to check whether Google has your website indexed, whether it already has the sitemap…
My website in two languages, done right for Google
You know how to decide whether your business needs a second version in another language, and how to set it up so Google shows…
Get your catalog into Google's Shopping tab, not just your listing
You know how to prepare your catalog so Google shows it with photo and price in the tab…
Get other websites talking about you: the links Google actually rewards
You know how to tell a link that helps from one that's worthless, and you know how to ask for one…
A page for every service: when to do it and when not to
You know how to decide which services deserve their own page and which don't, and what words to put in…
Paying to rank higher on Google: when to do it and when not to
You know how to decide whether it's worth paying to show up at the top of local searches, how much…
Bookings and orders
The rules for your booking calendar: duration, deposit, cancellations, and no-shows
You end up with your booking calendar open to the public: your real hours, the deposit that holds the appointment…
Shipping that doesn't scare customers off: price, area, and delivery time
You know how to set a shipping price that won't scare customers off at the last step, decide up to…
When someone cancels: the deadline, the deposit, and who you offer the open slot to
You know how to set a cancellation policy with a deadline and deposit, notify quickly and in order…
How many spots fit in each opening on your calendar
You know how to decide whether each slot on your calendar works for one booking or several, and…
When to let the customer pick a time, and when to pick it yourself
You know whether it's enough for your business to let the customer pick the open slot and you…
Make sure no order falls through the cracks
You come out knowing how to handle an order start to finish: the four moments you keep the customer posted on…
Sell packages, not just one-off appointments
You know how to price a multi-session package, decide when it expires, and keep track…
Sell hour packages, not just session packages
You know how to design a package measured in hours or units of work (not visits) for…
Don't sell what you don't have: inventory on your website without surprises
Knows the exact moment a unit gets deducted from their stock (at checkout, not at…
The waitlist: what to do when there are no spots left
Knows how to run a waitlist that never gets forgotten: who to offer first the opening that…
When a booking depends on a resource, not just a time
Knows how to identify which limited resources their services share (a room, a…
The order, from cart to delivery
By the end, you'll know how to set up an order flow with its options, minimum purchase, and the…
The rules for your booking calendar: duration, deposit, cancellations, and no-shows
You end up with your booking calendar open to the public: your real hours, the deposit that holds the appointment…
When someone cancels: the deadline, the deposit, and who you offer the open slot to
You know how to set a cancellation policy with a deadline and deposit, notify quickly and in order…
Would you rather see it done?
Before you build yours, it can help to see finished websites: what sections they have, how they present pricing, and how a customer finds their way in. They're built with Yodai, not just mockups.
See website examples →WhatsApp and customers
WhatsApp as a sales channel, not just noise
You come out with your channel set up: the listing and catalog that answer before you do, the automatic message…
Send a message to your whole list without wearing it out
Knows how to split their broadcast list into groups based on when each customer bought, choose…
When WhatsApp stops being a one-person job
Knows how to divide up who answers what on WhatsApp when one person can't keep up: what…
What your WhatsApp bot needs to know, from the greeting to the payment
Knows what their WhatsApp bot needs to know to answer well: what information about their business…
Your catalog inside WhatsApp
Knows how to set up a WhatsApp Business catalog with their products or services and decide which...
The reminder that actually gets people to show up
Knows which appointments to confirm before they happen, and turns on the "Booking Reminder" through…
The message that brings back the customer who didn't finish
Knows how to win back someone who started a booking or order and didn't finish it: how long to wait…
Your customers' WhatsApp group: when to set one up and when not to
Knows how to decide whether it's worth opening a WhatsApp group for their customers or whether it's enough to…
Getting paid over WhatsApp with a payment link
Knows how to send the payment link for each order over WhatsApp and decide when to send it…
What your WhatsApp bot needs to know, from the greeting to the payment
Knows what their WhatsApp bot needs to know to answer well: what information about their business…
Send a message to your whole list without wearing it out
You come out with your first broadcast decided and ready to send, or, if your tool allows it, to schedule…
Build your website
Your first website, reviewed before you send the link
You come out with your website published and reviewed: the headline up top, the button that sends, the photos…
Get your website to load fast, even with photos and video
Knows what makes a website slow to load (the size of each photo, video, the fonts that...
Photos that sell, not just decorate
Knows which photo goes first, how many to use per service or product, and what background, lighting, and...
The pages nobody reads but that save you when something goes wrong
Knows what legal pages their website needs before charging a single dollar (legal notice, privacy...
Words that sell: write your website without being a writer
Knows how to write the headline, the description for each product or service, and the call to...
The form that doesn't scare people off
Knows how to design their website's contact or booking form: which fields to ask for and in what...
Get found on Google, not just seen when people arrive
By the end, you'll know what title and description every page of your website needs to…
Your first website, reviewed before you send the link
You come out with your website checked from top to bottom before you send the link, and knowing what…
Analytics
Which service actually makes you money (and which one is costing you time)
Knows how to calculate what's left after costs for each service or product once they subtract...
How much a customer is worth over time (and how much you can spend to get one)
Knows how to calculate what a customer is worth over a year, counting repeat purchases…
How many customers come back, and what to do about the ones who don't
Knows how to calculate what share of their customers make repeat purchases or bookings, sets the point at which...
The four numbers that decide your month
You come out knowing which four numbers to check and what to do with each one the following Monday.
What last year's numbers tell you about this year's busy season
Knows how to look at sales, bookings, and ad spend from their last peak season to...
Which channel brings you customers who actually buy
Knows how to break down visits by where they come from (WhatsApp, search engines, social media, word of…
From visit to order: where you're losing customers
Knows how to follow the full path from when someone lands on the website to when they pay or book...
Looking for something specific?
Not everything needs a full course. The library has every individual lesson, with search, for when you already know exactly what you need.
Open the library →Domain and email
Your domain and email, truly yours
You finish with your business email working on your own domain, without running out of…
Getting your emails delivered, not lost in spam
By the end, your domain is authenticated (SPF, DKIM, and DMARC set up correctly, not just copied and pasted)...
One domain for everything you sell: your website, payments, and WhatsApp, without any overlap
Knows how to add a new service (store, WhatsApp number, payment button, a different language…
Don't let anyone take what's already yours: lock down your domain and email
Knows how to close the gaps where someone could steal your domain or email account (password…
The keys to your domain: what happens when the person in charge changes
Knows how to distribute access to their domain and email so the business doesn't depend on one...
Domain and email when you're no longer running the business alone
Knows how to share control of the domain and email among several people without it depending on...
Describe your business
Tell us about your business: the brief for your website, written out in full
By the end, you have the whole brief written out: what you do, who it's for, what you want…
My business doesn't have a set price list: how do I describe it
Knows how to write the description for a business that never charges the same price twice: what to show...
Your business won't be the same in six months: when to update your description and when to leave it alone
Knows how to identify key moments in the business's life (a full calendar, a price increase...
Say what you don't do before anyone has to ask
Knows how to write their business's limits into the description (what they don't do, who it's not for…
Who does the work: the part of your business that isn't the service
Knows how to decide what to share about themselves or their team (experience, trade, background) to…
Starting from scratch: how to describe a business that doesn't have a single customer yet
Knows how to write the description for a brand-new business without inventing a history that…
Tell us about your business: the brief for your website, written out in full
Knows where what they sell ends and comes away with their website brief written out in full, in the…
How a course is built
Read them in order: each lesson opens with a specific question, says what to do and where, and closes with what's done.
Support materials
If you have less than an hour
Sell packages, not just one-off appointments
Knows how to price a multi-session package, decide when it expires, and keep track of what each customer has left without losing count; and knows how to tell the businesses where a package makes sense from the ones where it just complicates the schedule.
Send a message to your whole list without wearing it out
Knows how to split their broadcast list into groups based on when each customer bought, choose the timing and frequency so it doesn't get old, and write a message that reads in three seconds without sounding like an ad. By the end, they have their first broadcast ready to send, or to schedule if their tool allows it, and know which three numbers to check the next day to change just one thing in the next one.
What your WhatsApp bot needs to know, from the greeting to the payment
Knows what their WhatsApp bot needs to know to answer well: what business details it uses, what it does when it doesn't know something, and when it offers the booking or payment link. By the end, they have their business details fully filled in on the dashboard and the bot tested with real questions.