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Analytics
Find out if it's working, and what to change next Monday.
7 courses · 42 lessons · 3 hr 37 min read time
Where to start
Four courses to help you know what to check every Monday.
The rest of the topics
The whole handbook, in case you're looking for something else.
Your month, in four bars
You don't need a whole dashboard: weekly sales alone show you if the month's on track, or if last week carried the load. That's what this topic teaches: what to look at, and what to decide from it.
The 7 analytics courses
7 courses · 42 lessons · 3 hr 37 min read time
6 lessons · 39 min
Course
Which service actually makes you money (and which one is costing you time)
You'll know how to calculate what you actually clear on each service or product once you factor in time and cost, not just the…
6 lessons · 39 min CourseHow much a customer is worth over time (and how much you can spend to get one)
You'll know how to calculate what a customer is worth to you over a year, counting repeat purchases, and set the spending limit you can…
6 lessons · 36 min CourseHow many customers come back, and what to do about the ones who don't
You'll know how to calculate what share of your customers come back for another purchase or appointment, and set the point, in weeks without a return, at which someone…
6 lessons · 26 min CourseThe four numbers that decide your month
You'll come away knowing how to look at four numbers and what to do with each one the following Monday, pulled from what you're already tracking.
6 lessons · 26 min CourseWhat last year's numbers tell you about this year's busy season
You'll come away with the exact date of your last peak marked on the calendar, and this season's plan locked in, with a date and…
6 lessons · 26 min CourseWhich channel brings you customers who actually buy
You'll know how to split visits by where they came from (WhatsApp, search, social media, word of mouth) and decide each week which…
6 lessons · 25 min CourseFrom visit to order: where you're losing customers
You'll know how to follow the whole path from when someone lands on your site to when they pay or book, find the step where you…