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Photos that sell, not just decorate
You know which photo goes first, how many to show for each service or product, and what background, light, and framing make the price clear without anyone having to ask. You know when your phone is good enough and when it's worth hiring a photographer, which shot to use if your listing only allows one, and you've picked and ordered the ones on your own website.
You've got twenty photos on your phone and don't know which ones to upload. You post the ones you like best, and the customer keeps asking what size it is, what color it comes in, what's included: the photo doesn't answer what they need to know before they pay. You upload too many because you don't know when to stop, or too few and the listing looks thin. And if someone tells you to hire a professional photographer, you don't know if that expense pays off or if it's money down the drain.
This course walks through that decision photo by photo. First, it gives you one simple test for judging any image: keep it if it answers a question, cut it if it's just decoration. With that test, you'll decide how many photos each product or service needs based on its price and what it takes to explain it (and which one to use if your listing only allows one), and figure out when a phone shot is enough and when it's worth paying for one. Then you'll set the background, light, and framing that make the price clear without anyone asking, and the order that lets your photos tell the product's story. You'll finish with every listing on your website reviewed, one by one.
Built for anyone who already has phone photos and doesn't know which ones to use or in what order; not for anyone looking to learn camera skills or photo editing.
- Decide in seconds whether a photo stays on the site or gets cut.
- Figure out how many photos each product or service needs based on its price and what it takes to explain it, and which one to use if your listing only allows one.
- Choose between shooting it yourself or hiring someone, based on how many times the photo will get used.
- Order the photos on each listing so the price is clear without anyone asking.
It helps to have on hand the photos you're already using on your site, even if they're just phone shots.
The 6 lessons
In the order it makes the most sense to read them.
- 1
The question that decides whether a photo stays or goes
You'll walk away with one clear rule for judging any photo on your site: if it answers a customer's question, it stays; if it's just decoration, it goes.
7 min - 2
One photo for the simple stuff, seven for what needs explaining
By the end, you'll know how many photos each product or service needs based on its price and what a customer needs to understand before buying, which one goes on the listing if your store only allows one, and you'll have removed the extras.
7 min - 3
Phone camera if the photo lasts a week, a photographer if it lasts a year
By the end, you'll know how to calculate what each photo is worth (its margin multiplied by how long it's going to work for you) and use that number to decide whether to shoot it with your phone or hire a photographer.
6 min - 4
A plain background, window light, and an object nearby: that's how the price gets across without anyone asking
After this lesson, you'll have decided what background to use in each photo, the light that keeps your phone from ruining the color, and the size reference that answers the question before anyone has to write in and ask.
6 min - 5
The order that decides before you do: the what first, then the why behind the price
By the end, you'll have set the photo order for every listing with more than one: what goes first, what goes last, and when that order changes because what you're selling is the process, not just the result.
4 min - 6
The final check: which photo stays on each listing
By the end, every listing on your site has its lead photo decided, along with what stays, what gets swapped, and in what order, reviewed one by one, not all at once.
8 min