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Each profile leads to its own street, not the other location's door
Each Google Business Profile links to its own location's page, with its own phone number, not to the homepage or the other location's page.
By Yodai · Published September 6, 2026 · Updated October 12, 2026
You have two locations, each with its own Google Business Profile and its own street address. On your website, each location has its own page, in a folder or on a subdomain, and that page talks about its neighborhood, not the whole city.
But you open the Google Business Profile for the new location, check the Website field, and see the same address you've been using on the first location's profile for years. That's all the work of having a separate page per location, undone by a single field.
Someone searches from their phone, near the new location. Google shows them the right listing, with the right street, with the pin in the exact right spot on the map. They tap "Website" and the link takes them to the homepage, or worse, to the other location's page. They did everything right, and you broke it at the last step.
Think about any ordinary weekday morning search: someone in the new location's neighborhood wants a haircut before lunch, searches "hair salon near me," sees your profile, and in two taps decides whether to call you or keep looking. If the Website link shows the other location's address, fifteen minutes away by car, they're not going to waste time calling to ask if there's a closer one. They'll close the tab and try the next result on the map.
The link isn't a contact detail, it's a promise
The Website field on a Google Business Profile isn't where you point people who already know who you are. It's where someone lands who has no idea who you are, someone who searched for something near a specific street and decides in a few seconds whether to stick with you or try the place next door.
If they land on a homepage that talks about two locations, they have to figure out all over again which one is theirs, and that second of doubt is already a lost customer. If they land on the other neighborhood's page, with a different address and a different phone number, they figure they've hit the wrong business and close the tab.
On top of that, Google's guidelines ask for each profile to have a phone number tied to that specific location or a website that represents it. If both profiles share the same phone number and also lead to the same page, the new location's profile is left with nothing connecting it to its actual location.
The rule is short. Each listing's link goes to that location's page, the same one you wrote in the last lesson for that neighborhood. Not the homepage, not the sister location, not some generic "our locations" page. Its own, and nothing else.
- 1Open that specific location's listing
Go into that location's business profile on Google Business Profile, not the shared dashboard if you manage both from the same account. - 2Check what URL is in "Website"
Go to "Edit profile" and find the Website field. Copy the address and open it in a new tab, ideally from your phone. If you see the homepage or the other location's address, that's the problem. - 3Enter the URL for that neighborhood's page
The folder or subdomain you chose earlier, with the page that describes that neighborhood, not the whole city. Check that it starts with https and doesn't have a stray space stuck in it, a silly mistake that's easy to make when copying and pasting. - 4Repeat on the other profile, the other way around
Each one with its own link. If both lead to the same URL, one of them isn't pointing to its own location. - 5Check the phone number too
If the number shown is the main line and the same person always picks up without knowing which location is calling, swap it for that location's direct line, even if it's just a spare cell phone. - 6Check the action button
If the listing has a "Book," "Make an appointment," or WhatsApp button, make sure it links to that specific location's calendar or number, not the one you already had saved from back when there was only one location.
The Website link isn't the only thing that can get crossed up. The action button at the top of the profile, the one that says "Book" or "Make an appointment" or the one that opens WhatsApp, is set up separately, and it's easy to leave it linked to the old location's number or booking calendar because that's the info you've had saved for years. The new location can have its own calendar and its own WhatsApp number, and that button will keep sending people to the old one unless someone checks it by hand.
You can make this change from a computer or from your phone. On a computer, go to your Business Profile and choose "Edit profile." On your phone, open the Google Maps app, tap "Business" in the bottom right, then "Edit profile." Either way, look for the Website field and fix it on each profile, one at a time. Even if you manage both from the same account, check each profile separately before assuming the change went through.
Copying the old listing to create the new one is fast, but it drags along the same link and the same phone number without anyone noticing on day one.
Every search that comes through that profile ends up on a page with a different address and a different phone number, and whoever sees it thinks they've landed on the wrong business.
- Each Google listing links to its own neighborhood's page, never to the homepage.
- The phone number and the action button on each listing belong to that location, not the main one.
- You've checked both listings the same day, without putting it off for later.
- Still to check: searching from the other location's neighborhood, which is the next lesson.
Three cases to decide
Answer before opening each one. If one gives you trouble, go back to the section that explains it.
1. You set up the new location's profile by copying the first one and forget to change the "Website" field: it still points to yourbusiness.com/downtown even though this profile is for the new location. What do you change?
You put yourbusiness.com/north, the new location's page, in that profile. The link has to lead to that neighborhood's page, never to the sister location's page or to the one you copied from.
2. The phone number on both profiles is the same main line, and whoever answers has no idea whether the caller means the first location or the new one until the customer says so. What do you decide?
Set up a phone line, even a spare cell phone, for each location, and put it on that location's listing. Whoever calls from a neighborhood's listing needs to reach someone who already knows which location they're calling about, without the customer having to explain it.
3. Someone searches for a hair salon in your first location's neighborhood, Google shows them the right profile with the right street address, but tapping the website takes them to a homepage with a "choose your location" selector. What's the call here?
The link on that profile gets changed to go straight to that location's page, with no selector in between. Someone who already arrived through a search for that neighborhood shouldn't have to choose again something Google already chose for them.
With the link fixed, the question that remains isn't answered by looking at your own website, but by searching Google the way someone standing at the other location's door would.
NextSearch from the other location's neighborhood: the proof they're not stepping on each other's toes