Go over what every corner of your website says

You'll leave here with every sentence of your website decided: what stays, what gets cut, and what was missing.

By Yodai · Published September 6, 2026 · Updated October 13, 2026

7 min read

Your website is already live. You've probably looked at it twice: once when you finished it, and once when you showed it to someone at home. Neither of those times counts, because you looked at it already knowing by heart what you wanted to say. You saw what was in your head, not what's actually written on the screen.

Today you're opening it differently: as if you knew nothing about the business. Sentence by sentence, corner by corner, deciding what stays, what gets cut, and what's missing. You don't need to touch the design or write anything from scratch. You need to read what's already there with a skeptical eye, because a website can look great and still leave out the detail a customer needed to decide, or repeat a price that's not what you charge anymore.

This isn't the day to show it to anyone yet; that comes later in this course. Google's guide to creating helpful, reliable content recommends two perspectives: your own, using its checklist for evaluating content, and also that of people you trust who have no connection to your site. Today the only reader is you, pretending to be a stranger who lands on your site looking for something specific and in a hurry.

Corner by corner

The five spots you'll review today

1The headline up top
Cover up the rest of the screen and read only the first sentence, the one in the biggest type at the very top. Does it say what you do and who it's for, or could it apply to any business in the field? "Haircuts and styling, downtown" says more than "Your trusted salon," because any other salon could sign off on the second one without changing a word. If your headline doesn't mention your trade or where you work, fix it right now with the pencil button above the preview of your site; don't just jot it down for another day, because, as Nielsen Norman Group points out, the headline is usually the first thing people read, and often the only thing.
2Who you are
The "about me" or "about us" paragraph only earns its place if it tells the customer something they need in order to trust you: how long you've been in the trade, what area you cover, what tools, brand, or certification you use. "We're passionate about quality" doesn't tell them any of that, even if it sounds nice out loud; cross it out even if it leaves a blank spot for a while, because you're going to fill that spot in this same step with a real fact, not another pretty sentence.
3What you do and what you don't
At some point you already decided which service goes first on the list and which one you leave out entirely, because they don't all pay the same, and you're not after the same type of customer for each one. Check that decision is still reflected on the screen exactly as you made it: that your highest-paying service is still at the top, that nothing you no longer offer has slipped back in, and that none of them got left half-written with a cut-off sentence.
4The price or the estimate
If you list a price, make sure it's the same number in the services section and in the contact section; a price that changes from one screen to the next looks like a mistake, even if it's the same service with small differences. If the price depends on the job because every job is different, say so on the site instead of staying quiet about it: explain how you calculate it (by the hour, by the square foot, by the visit) and add a line like "estimate within 24 hours." Explaining how you calculate it isn't just a nice-to-have if you work with individual customers: Article 20 of Spain's consumer protection law requires that, when an offer's price can't be set exactly, you disclose the basis for calculating it so customers can check it themselves. Staying silent on price doesn't read as discretion: it reads as if there's something you'd rather not show yet.
5How customers find you, and how far you go
If you deliver or travel for jobs and you've already written down the area you cover, it needs to show up in the same words in the footer and in the contact section, not just in the section where you first wrote it. If one spot says "the whole county" and the other only names your town, the customer who lives in the next town over believes the short version and never reaches out, even though the longer version was the true one.

Keep it or cut it?

What separates a sentence that earns its place from one that doesn't

The sentence that stays

It gives a fact: a schedule, a price, a turnaround time, a specific material.
It uses the word a customer would type into a search, not the one you'd use in a meeting with a supplier.
It answers a real question: "Do you deliver to my neighborhood?" "How long does it take?" "Do you have it in stock?"
It could go on a sign at the front door of the business without sounding out of place.

The sentence that gets cut

It's an adjective with no fact behind it: quality, trust, excellence, commitment.
It repeats, in different words, what the headline already said two lines up.

Which one do I pick: Cover it up in your mind and keep reading: if the page says exactly the same thing without it, cut it without a second thought. If covering it up makes a fact disappear that the customer needed in order to decide, keep it, even if it takes up two lines and breaks the rhythm of the paragraph; an unglamorous fact that answers a real question beats an elegant sentence that says nothing.

Before and after of an "about us" paragraph

Before: "We're a young, dynamic company committed to excellence and customer satisfaction on every project." After: "We've been fixing boilers in town and the surrounding area for eight years; emergency calls get a response within two hours." The first one could be signed by any company in any industry. The second one states the trade, the area, and a timeframe, which are exactly the three facts someone needed to decide whether to reach out or keep searching.

Two listings, two different truths

The costly mistake is having the same fact written twice with different values: one phone number in the footer and a different one on the contact page, hours of nine to eight in the services section and nine to six in contact, or a delivery area that reaches 15 miles in one spot and only 10 in another. The customer doesn't think "typo"; they think "they don't have this under control" and close the tab without writing in, because one small contradiction in the facts makes them doubt everything else the site says. You avoid this by reading the whole site straight through, top to bottom, without skipping any section, with the pencil button close at hand to fix the contradiction on the spot as soon as you find it, instead of reading one section today and another three days from now with your memory already fuzzy.

With this, every corner of your site says the same thing everywhere: the same price, the same phone number, the same area. This isn't a minor detail: Stanford's web credibility guidelines, based on three years of research with more than 4,500 people, call for avoiding mistakes of every kind, no matter how small they seem, because even a typo or a broken link hurts credibility more than most people imagine. Later in this course, those same sections get arranged so the customer keeps reading all the way to the button.

What you walk away with

Every section of the website read the way a stranger would read it, not the way you wrote it.
A specific headline, with your trade and your location, not one that could work for any business in your field.
The same price, phone number, and area repeated without contradiction across the whole website.
Filler paragraphs crossed out and replaced with a real detail, even if it's just one.
Already fixed with the pencil button whatever was missing, not just noted down for later.

Test yourself

Answer before opening each one. If one gives you trouble, go back to the section that explains it.

1. Your headline says "Quality and trust since 1998." A customer who searched on their phone for "emergency electrician" plus the name of their city just landed on your site.

The headline gets changed. "Quality and trust" doesn't name the trade or the location, so it doesn't connect with what that customer just typed into the search bar. Google's SEO starter guide calls for exactly that: thinking about the words people might use to find your content. It gets swapped for something like "Emergency electrician in your city, same-day service," which actually answers the search that brought them here.

2. In the services section, a haircut costs $12. On the contact page, on the "first visit" line, it says $15. Nobody raised the price, it's just a writing slip.

Fix this before anything else, even if the rest of your site is perfect. A price that's different in two places doesn't read as a small slip: it reads as a business that doesn't have control over what it charges, and that's enough for a customer to go write to someone else instead. On top of that, Article 10 of Spain's LSSI requires that, whenever a website mentions prices, it give clear and accurate information and state whether taxes are included: take the chance to check that this is written down too.

3. The "About Us" paragraph hasn't been touched in a year, and it still says "we're passionate about excellence in every project." It feels like a hassle to delete because it would leave an empty gap on the page.

Cut it anyway, empty gap or not. An adjective with no real information doesn't help a customer decide: a short gap followed by one real sentence (how many years you've been in business, what area you serve, what certification you hold) beats a long paragraph that says nothing. And don't confuse this with the information the law requires on a business website: under Article 10 of Spain's LSSI, anyone visiting your site, along with the authorities, must be able to find your business name, address, email, and tax ID, among other things, permanently, easily, directly, and free of charge, and putting them on your site satisfies that requirement.

What each corner of your site says is now settled. But there's one corner almost no one writes down until a customer asks over WhatsApp: how far you'll go, and what it costs to get there.

Sources

Creating Helpful, Reliable, People-First Content. Google Search Central, accessed October 2026.
SEO Starter Guide: The Basics. Google Search Central, accessed October 2026.
Law 34/2002, of July 11, on Information Society Services and Electronic Commerce. Official State Gazette (BOE), 2002 (consolidated text, Article 10).
Royal Legislative Decree 1/2007, of November 16, approving the Consolidated Text of the General Law for the Protection of Consumers and Users and Other Complementary Laws. Official State Gazette (BOE), 2007 (consolidated text, Article 20).
Headings Are Pick-Up Lines: 5 Tips for Writing Headlines That Convert. Nielsen Norman Group (Hoa Loranger), 2015.
The Web Credibility Project: Guidelines. Stanford Persuasive Technology Lab (B.J. Fogg), 2002.

Yodai builds the site from what you tell it, with a store, bookings or quote requests depending on what you do. See what the website for your business looks like.

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