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If you work solo, on the homepage; if you're a team, on its own page

By the end you'll know whether your "who" belongs on the homepage or on its own page, and you'll have it written, built, and linked where people can actually find it.

By Yodai · Published September 6, 2026 · Updated October 12, 2026

You know exactly what to say about who does the work: the years that carry weight, not just the years you've put in, the title that earns its place, the face that backs up the trust when someone's unsure. You've got it written down, maybe in a document, maybe just in your head. And that's where you stall, because one question is still open: where does this go on the site?

Right at the top, before you even say what you sell? On its own page, with its own link in the menu? Or right next to the booking button, as the final nudge before someone decides? The answer depends on whether you work solo or with a team, and getting the placement wrong costs you: either you bury your proof of trust where no one sees it, or you plant it where it gets in the way of someone who already came ready to buy.

This isn't a minor step just because it comes last. It's the one that decides whether all that work pays off or just sits in a document nobody ever reads.

Homepage or its own page

The deciding factor here is volume: how much text you need and how many people you need to introduce. If you work solo and your story fits in a photo and three lines, it belongs on the homepage. It doesn't need more room than the rest of the page already takes up, and pulling it out onto its own page just creates an extra click nobody's going to make before booking.

If you're a team (two, four, however many) and each person has a photo, a name, and a role, that's too much for the homepage without pushing the price and the booking button further down the scroll. That calls for its own page, with a visible link in the menu: "Team" or "About Us," never tucked away in the footer in small print.

There's a middle case worth calling out separately: a one-person business with a long track record, the kind with an industry award, two different certifications, or fifteen years in the trade. There, the text won't fit in three lines even though it's just one person, and it also calls for its own page. Volume outranks headcount.

Count the lines before you decide: if you go over three per person, it's no longer a homepage block, it's content with a life of its own and needs a page of its own. Cramming four bios onto the homepage just to avoid creating a new page is obvious. And cramped doesn't build trust, it makes it look like you ran out of time.

What goes in the block, wherever it lives

No matter where you place it, use the photo you already picked, the title that carries weight (not the one that's just padding), and the line about years or experience that says something real. If there are several of you, give each person their own card, not one group paragraph that blends everyone together and shows no one clearly. And before you publish anyone's photo and name, ask their permission: the law requires their explicit consent to use their image or name for commercial purposes.

There's a rule that's easy to forget when the block lives on the homepage: don't give it more than three lines of text per person. The homepage isn't the place to tell a whole career story; that's what the dedicated page is for, if you really need one. And if you do need it, you still don't have to write a novel: a six or seven line bio with a photo says more than two paragraphs of filler.

Watch your tone too, especially if you're a team. If each card sounds different (one in first person, the next in third) the mismatch stands out. Pick one tone and stick with it everywhere: all first person, or all third person, never mixed.

Yodai builds the site from what you tell it, with a store, bookings or quote requests depending on what you do. See what the website for your business looks like.