Academy › Publish › Get found on Google

Not all your pages deserve that card

You'll be able to tell which pages on your website can carry a price and star rating next to the link, and which ones should never touch them.

By Yodai · Published on September 6, 2026 · Updated on October 12, 2026

That card with a price and stars that sometimes shows up next to your link on Google doesn't come from your listing. It comes from data you put on your own site. And there's one question that decides whether it works for you or against you: which page do you put them on?

You have your homepage, where you sum up your whole business in two sentences. You have your blog, if you write one. And you have the pages where you describe one specific thing: a haircut for $18, a yoga class on Tuesdays at 7pm, a one-hour consultation. If the same service shows up with different prices in three places, the customer doesn't know which one to believe. And Google's rules require that what you mark up matches what's on the page, and if it looks misleading, Google can pull your rich result, sometimes on more pages than the one with the mistake.

The rule: one thing, not a catalog

The rule is easier to apply than it sounds at first: a page carries this data when it describes one single thing that someone can book or buy exactly as written on that page. A price, a duration, a date, or a time slot. But if the page instead sums up or links to several things, a homepage, a category, a list of services, it doesn't carry the data, because there's no single price to show next to the link.

Think about how a person reads the page, not a machine. If you land on the page and your first question is "how much does this specific thing cost?" and the answer is right there, it's a candidate. If your first question is "what services do you offer?" it's an index page, and an index doesn't have one price: it has several.

One nuance if you run a service business: Google describes this rich result for product pages, and one of the reasons it issues a manual action is labeling something as a product when it isn't. It also won't show star ratings pulled from reviews you publish about your own business. On the page for a haircut or a class, keeping one thing per page still helps the customer, but don't expect to see a price or stars next to the link: what follows mostly applies to the products you sell.

Where this usually goes wrong

The typical mistake isn't forgetting to add the data: it's putting it in the wrong place because you're in a hurry or trying to save on pages. If you only have one "products" page that mentions scattered prices in the text, the temptation is to mark up that whole page. Don't: Google asks you to mark up pages for specific products, not listings. Create one page per product, even if it's short, and leave the "products" page as what it is, an index that links to the others.

The same goes for your blog. An article that mentions in passing that "the session costs $40" isn't a product listing, it's a piece of writing about something else. If you mark it up as if it were the listing, you're marking up something that isn't the page's main topic, exactly what Google's guidelines tell you not to do.