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Seasonal text goes in its own sentence, so you can remove it without rewriting anything

You separate what you are year-round from what you only are for a few months, write the second part as a separate line with a removal date, and take it down in thirty seconds once the season ends.

By Yodai · Published September 6, 2026 · Updated October 13, 2026

Some changes in your business stick around forever, like a new service, and others only last as long as the season does. Say you run an ice cream shop. In July you add seasonal flavors: fig, horchata, melon with sweet wine. On your website, you squeeze it in wherever you can, at the end of the usual paragraph, between your address and your hours. It works fine all through August.

On September 3rd you remember to take it down. You open the page and can no longer tell which sentence was the new one and which was the usual one. You end up rewriting the whole paragraph, with the feeling that you'd already gotten it right once and now you're writing it worse, in a rush.

It's not just the ice cream shop. The same thing happens to the store that extends its hours for the holidays, the gym that runs a January challenge, or the salon that advertises wedding updos in June. Even Google points this out when it explains why a website loses visitors during certain times of year: "every industry has its own degree of seasonality," according to its guide on debugging search traffic drops. Everyone squeezes the seasonal sentence in wherever they can, and everyone gets stuck the same way when it's time to take it out.

That happens because the seasonal text and the regular text ended up stitched into the same sentence. Next time, the question isn't what to write in July. It's where to write it so that come September, all it takes is deleting it.

What you are all year, and what you are only for a few months

Not all of your description has the same shelf life. Part of it says who you are and what you do, and that doesn't change in July or in January, unless your business actually changes, and we already covered that when we talked about opening a new line of business. Another part covers what's happening right now: a flavor, extended hours, a deal that only makes sense when it's hot out.

Here's the blunt test: if in January, in the rain, the line would make you look bad, or outright dishonest, it's seasonal. If it works just as well in January as in July, it's yours for good, and you don't change it to chase trends. Artisan ice cream shop downtown is permanent. Seasonal flavors made with local fruit is right on the edge: the line holds up all year, but what's behind it changes every three months.

The separate sentence, not the rewritten paragraph

Here's the practical rule: seasonal text lives in its own sentence, set apart, never stitched into a sentence that also says something permanent. If you mix the two, removing the seasonal part forces you to rewrite the whole sentence, and that's where the original text gets lost. Google does the same thing with your Business Profile hours: when they change for a short stretch, its help on special hours explains you can schedule special hours "so you don't have to change your regular hours."

Write your regular description as if the season didn't exist. Then add a short sentence, below or next to it, with just what's happening right now. It doesn't matter if it goes before or after the fixed paragraph: what matters is that it's a complete sentence, set off on its own, that you can select and delete in one stroke without touching a single comma of the regular text.

Save the old version before you touch anything

To go back to your regular version, you don't need to remember it, you need a copy. Before you write the seasonal sentence, copy your regular sentence somewhere: a note, an email to yourself, the shop notebook. Three lines are enough.

You don't need any special tool. A note on your phone or a piece of paper taped to the register works fine. The only thing that matters is that your regular text gets written down somewhere other than your head, on the same day you touch it, not a week later once the season is already in full swing.

When the removal date comes, you don't rewrite, you paste. The difference between rewriting and pasting is the difference between ten minutes of second-guessing and thirty seconds.

When the season stops being seasonal

Removing a seasonal sentence is easy because you're still open. Shutting down completely, vacation, renovation, a closure with no return date, is a different decision: changing one sentence isn't enough there, you have to decide what gets turned off and what stays on.

Yodai builds the site from what you tell it, with a store, bookings or quote requests depending on what you do. See what the website for your business looks like.