Academy › Courses › Get found on Google
A page for every service: when to do it and when not to
Knows how to decide which services deserve their own page and which don't, and what words to put on each one so Google understands what you offer when someone searches for that service in your area, not just your business name. You'll end up with a finished service page ready to publish, plus the judgment to do the rest the same way.
Someone searches for "faucet repair in [your neighborhood]" and you don't show up, but if they search your business name directly, you do. Your website has a "services" page that lumps everything together, and Google doesn't know which one to show when someone searches for a specific service. Every time you add something new to your lineup, you wonder if it's worth writing it its own page or if that's just repeating yourself ten times over.
This course first decides which services deserve their own page and which ones stay as a line item within another, so you don't end up with ten nearly identical pages competing against each other. Then it picks which word goes in each title (the one your customer uses, not your trade's jargon), what concrete proof to include so people trust it, and where to link it from so it gets found. You'll end up with a finished page, ready to publish, plus the judgment to do the rest the same way.
This is for someone who already has a business and a website but doesn't get found when people search for the service in their area, not for someone who doesn't have a website yet or customers to ask how they search.
- Decide which services need their own page and which ones stay as a line inside another page
- Choose the word for each page based on how the customer searches, not the technical name of the trade
- Write the concrete proof for each service: ballpark price, turnaround time, materials, and a real example
- Link each new page from the right spot on the site so Google and customers can find it
Already having your website live on your own domain, and your service prices spelled out clearly.
The 6 lessons
In the order it makes the most sense to read them.
- 1
You don't need a page for every single thing you do
You'll come away knowing which services deserve their own page on Google and which ones stay as a line inside another, with the filter already applied to your own business.
7 min - 2
If the price doesn't change, it's the same page
You'll know whether two services you offer belong on one page or two, and what words to use on each so they don't compete with each other on Google.
7 min - 3
The name you put in the title isn't the one you use at the counter
By the end, you'll have written your first service page using the words your customer actually uses, not the technical term for your trade, plus the method to do the same for the rest.
6 min - 4
What proves you know how to do this specific thing, not that you're trustworthy in general
Each service page carries its own concrete proof, ballpark price, turnaround time, materials, and a real example, instead of repeating the generic trust-building from the home page.
6 min - 5
How you got here
You'll come away knowing exactly where on your site to link each new service page from, so Google and your customers can find it.
6 min - 6
Your first service page, done
By the end, you'll have a service page ready to publish, written in the order a customer actually decides in, plus the approach to write all the others the same way.
7 min