Academy › Courses › Domain and email
Getting your emails delivered, not lost in spam
By the end, your domain is fully authenticated (SPF, DKIM, and DMARC set up correctly, not just copied and pasted), and you know what to check every week to see if your emails are getting through or getting blocked. You'll also know when a notification or invoice email should go out from your regular inbox, and when it needs a separate sending service.
You send a booking confirmation and it never arrives, or it lands straight in spam and the customer never sees it. You check how many emails get opened, and the number doesn't match how many you sent. Someone told you that you needed to touch your domain settings, SPF, DKIM, DMARC, so you copied some values from a tutorial without knowing what they did, and it worked for a week. Then you signed up for a new service to send invoices, and everything broke again, with no idea why.
This course puts those three records in order: first you expand your sending permission without going over the limit that cancels it out entirely, then you give each service its own signature without touching the others, and finally you turn on the policy that decides what to do with what fails, starting with just watching, not blocking. You'll end up with invoices and notifications going out from their own sender, separate from your regular inbox, plus a three-minute Monday routine to catch problems before a customer tells you about them.
This is for business owners who already send email from their own domain and want to stop crossing their fingers every time they hit send. If you're still using just your personal or Gmail address for the business, you need to set up that domain first, not take this course.
- Expand your domain's sending permission (SPF) to cover bookings and invoices without going over the limit that invalidates it.
- Give each service that sends email on your behalf its own signature (DKIM) without breaking the others.
- Set the DMARC policy to monitor, read its reports, and decide when to move it up to enforce.
- Send invoices from your billing software and alerts from other tools through your own sender and service, outside your regular inbox.
Have access to your domain's DNS panel ready (wherever you bought it or wherever it's hosted).
The 6 lessons
In the order it makes the most sense to read them.
- 1
The permission you gave your website doesn't cover your invoices
You'll know what to add to your domain's sending permission so it covers bookings and invoices without going over the limit that invalidates the whole thing.
5 min - 2
Why you can't use the same signature for everything you send
You'll know how to identify every service that sends email on your behalf, give each one its own signature without touching the others, and keep a single SPF record that brings them all together.
5 min - 3
Don't switch to reject on day one: watch first, decide later
By the end, you'll have your DMARC policy set to monitor mode, you'll know what to look for in the report before leveling up, and you'll know what has to happen before you move to quarantine, and later, to reject.
4 min - 4
The report nobody checks until it's too late
You know how to read your domain's DMARC reports and tell within a minute whether the problem is on your end or someone's impersonating you.
4 min - 5
The invoice that shouldn't come from your everyday inbox
After this lesson, you'll know why the emails that absolutely have to arrive (confirmations, payment notices, invoices from your software) shouldn't go out from the same sender or the same service as your newsletter, and how to keep them separate in the emails you send yourself.
4 min - 6
What to check every Monday before you send anything
Come away with a short routine, done the same day every time, that tells you whether your emails are getting through before a customer has to tell you that nothing arrived.
4 min