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Shipping that doesn't scare customers off: price, area, and delivery time
Knows how to set a shipping price that won't scare customers off at the last step, how far to deliver, and what delivery time to promise without missing it. Finishes with the shipping price and the free shipping threshold set up in their store, and the delivery area and delivery time written on their website.
You set the same shipping price for everyone because you don't know where to start, and at the last step of checkout you watch the customer leave. Or the opposite: you ship free to any area, and every far-off order eats your margin. No one has told you how far your delivery reaches, what to charge at each range, or what timeframe to promise without looking bad the day delivery runs late.
This course puts these decisions in the order you need to make them: first, whether your business is fine with a single flat shipping rate or would do better limiting delivery to one area and offering pickup for everyone else, then how far your delivery reaches and who handles it, then the exact shipping price with its real cost and margin, the order amount that earns free shipping without costing you money, the delivery time that can handle a delay without you having to explain yourself, and where you write all of this so it never comes as a surprise at checkout.
This is for someone who's already selling something and needs to decide how to charge for delivery, not for someone who doesn't yet know what they're going to sell.
- Decide whether a single flat shipping rate works for you, or whether it's better to limit delivery to one area and offer pickup for everyone else
- Calculate your shipping price with its real cost and margin, and how far you'll deliver with it
- Set the order amount above which you offer free shipping without it eating your margin
- Write your delivery time and where to show it on your website so it doesn't surprise customers at checkout
Have your catalog loaded and know, even roughly, what each delivery costs you today.
The 6 lessons
In the order it makes the most sense to read them.
- 1
The flat shipping rate that's costing you money
By the end, you'll know whether your delivery area is local and consistent enough to charge everyone the same shipping price, or whether that flat rate is costing you money on every order that goes far.
4 min - 2
How far your delivery reaches, and what happens past that line
By the end, you'll know how far your business delivers, who handles each leg, and what you tell the customer who falls outside the map.
7 min - 3
The exact number you charge for shipping
Come away with the real cost of shipping calculated zone by zone, counting materials, carrier fees, and your own time, with a margin decided on top before you round the price.
6 min - 4
Set free shipping above your average order, never right at it
By the end, you'll know how to calculate, with your own numbers, the order amount above which you offer free shipping, and check that once shipping is subtracted, the order still leaves you a margin.
4 min - 5
The deadline you promise and never miss
You'll finish with the delivery timeframe for each zone written with enough buffer to handle a late delivery, with no need to explain yourself.
7 min - 6
At what step of checkout you show the shipping price
Readers finish with the shipping price and timeframe spread across three checkout steps, so they never come as a surprise when it's time to pay.
7 min