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The form that doesn't scare people off
Knows how to go through the form field by field: what to ask for and in what order, what the error message says when something goes wrong, what the button text says, and what the person sees the moment they submit it.
You have a form on your site and you don't know if it actually works. Someone starts filling it out, gets to the phone number or company field, and leaves without finishing. They click the button and have no idea if it went anywhere: there's not even a line confirming it. And if something goes wrong, a badly formatted email, an empty field, the error message doesn't say what to fix, so they close the tab and never come back.
This course goes through your form from top to bottom, field by field: what stays and what's extra, what order makes it easier to answer, what line justifies the field that feels intrusive, what the error message says when something fails, what text goes on the button, and what the person sees the moment they click it. By the end, there's not a single field, message, or click left undecided.
It's for anyone who already has a website with a form and suspects it's costing them bookings; if your form gets fewer than one inquiry a month, you need more visitors before this, not a polished form.
- Decide which fields stay in your form and which ones to cut today.
- Put the remaining fields in order, from easiest to most uncomfortable to answer.
- Write, right below any field that needs it, the line that explains why you're asking for it.
- Check what the error message, the button, and the confirmation screen say once the message goes through, then decide what to change.
Have your website's form already published, even if it's just the default one.
The 6 lessons
In the order it makes the most sense to read them.
- 1
One extra field, one less booking
This lesson shows you which fields your form really needs and which ones to cut today so fewer people drop off along the way.
4 min - 2
The easy field first, the uncomfortable one last
By the end of this lesson, every field in your form is in the order people can actually answer it: the easy one first, the one that feels intrusive right next to the submit button.
8 min - 3
Why I'm asking for this, before you even ask
You'll know how to write, in a line below each field that isn't self-explanatory, the real reason you're asking for it, so no one closes the tab out of suspicion.
4 min - 4
The error message says what to type, not that something failed
By the end of this lesson, you'll know how to write, for every field in your form, the error message that shows up when something's wrong, one that says exactly what to fix.
6 min - 5
The button that doesn't just say 'Submit'
You'll know what text to put on the button based on what your form is asking for, and how to keep it from being clicked twice.
7 min - 6
The screen that confirms, not the one that says goodbye
By the end of this lesson, you'll know what the screen should say after someone submits a form: that the message got through, how and when you'll reply, and what they can do while they wait.
4 min