Which channel brings you customers who actually buy
Knows how to separate visits by where they come from (WhatsApp, search, social media, word of mouth) and decides each week which of those channels gets more time next week. Ends up with the normal margin for each channel written down and a rule for when to check in before the weekly review.
You post on Instagram, answer fast on WhatsApp, ask for a Google review, and you still don't know which of the three is actually bringing you paying customers. You count visits, messages, followers, but none of those numbers tell you how many of those contacts paid. So every week you split your hours by guesswork, a bit of everything, with no idea if the channel you're spending the most on is the one giving you the least.
This course builds a weekly table with the four channels that bring in customers: WhatsApp, search, social media, and word of mouth. First you put them side by side, then you rank them by customers gained, not visits, and you give word of mouth a way to be counted even when it leaves no digital trace. With that table, you decide each week where to put your free hour, you cut hours from the channel that hasn't brought in a customer in three weeks, and you end up with a normal margin per channel and a written rule for when to stop and take a look.
This one's for you if you're already selling in several places at once, like WhatsApp, social media, and search, and you want the data to tell you where to spend your time; skip it if you don't have a single customer yet and you're still building the business from scratch.
- Build a weekly table that brings WhatsApp, search, social, and word of mouth together in one view.
- Calculate how many customers each channel brings per 100 visits, and rank the channels by that number, not by visits.
- Add word of mouth to the table with a fixed question for every new customer.
- Cut hours from the channel that hasn't landed a customer in three weeks, and set the normal range for each one so you know when it's falling out of line.
It helps to already have, even if it's just on paper, a note of how each new customer reached you over the past few weeks.
The 6 lessons
In the order it makes the most sense to read them.
- 1
All four channels, in one table instead of each off in its own corner
By the end of this lesson, you'll have a weekly table with WhatsApp, search, social, and word of mouth side by side, ready to compare at a glance.
4 min - 2
Rank your channels by customers, not by visits
You know how to calculate how many customers each channel brings per 100 visits, and how to reorder the table by that number instead of the visit count.
5 min - 3
Word of mouth leaves no trace, but you can still count it
By the end of this lesson, word of mouth has its own column in the weekly table, with a fixed question for every new customer and a clear rule so it doesn't get mixed up with social media or inflated with anything you can't actually classify.
5 min - 4
This week, are you answering faster on WhatsApp or fixing up your Google listing?
You decide where to put your free hour this week, WhatsApp or your Google listing, by looking at which of the two brought you more customers.
4 min - 5
The channel that hasn't brought a customer in three weeks loses your hours
Cut the hours from the channel that's gone three weeks straight without bringing a customer, and put them into the channel that is bringing them in.
4 min - 6
The range that tells you when a channel is out of line
You come away knowing each channel's normal range and with a written rule for when to go check, without waiting until Sunday.
4 min