Academy › Courses › Describe your business
Who does the work: the part of your business that isn't the service
Knows how to decide what to share about themselves or their team (experience, trade, track record) to build real trust, without inventing credentials or falling into ego, and finishes with that section built on their site.
You look at your business website and something's missing, but you're not sure if it's a photo of you, a line about how many years you've been at it, or none of that. You wonder if talking about who you are sounds like bragging, or if staying quiet makes the customer hesitate before reaching out. And if there's a team of you, it's messier still: you don't know who to put front and center.
This course sorts that out: first you decide whether your business even needs that part, with one simple question. Then you choose which years, which credentials, and which face to show, and which ones to leave out even if they're true. If you're a team, you decide who to introduce and how prominently. You finish with the section written and live on your site, whether that's on the homepage or its own page.
This is for the owner of a small business, solo or with a team, who isn't sure whether to say who's behind the service. It's not for someone who already has that section done and just wants a few loose writing ideas.
- Decide whether your website needs to say who's behind it, using this test: would the customer notice if a different person took over
- Write the line that states your years of experience on your profile or website
- Choose which degree, course, or credential to include and which to leave out even if it's true, with the exact wording to go with it
- Set up the "who does the work" section on your site, right on the homepage if you work solo, or on its own page if you're a team, deciding who to feature and always with their permission
The 6 lessons
In the order it makes the most sense to read them.
- 1
Do people ask who, or just what?
You decide whether your business needs to say who runs it, using one test: would the customer notice if a different person showed up.
6 min - 2
The years that count, not the years you've had
You'll know which years of your track record to mention for each job, and you'll have the line written that puts them on your profile or website.
6 min - 3
The credential that matters and the one that doesn't
By the end of this lesson you'll know which degree, course, or credential to list on your profile, which to leave out even if it's true, and the exact wording that says it without overselling anything.
6 min - 4
The face that builds trust
You'll know how to decide whether your site shows a face, and whose, or whether the work speaks better through hands and results.
5 min - 5
If there are three of you, who do you feature?
You'll know how to decide which members of your team to feature on the site: only those who deal with customers, with a separate line for anyone who adds credibility without working directly with clients.
4 min - 6
If you work solo, on the homepage; if you're a team, on its own page
By the end you'll know whether your "who" belongs on the homepage or on its own page, and you'll have it written, built, and linked where people can actually find it.
7 min