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Words that sell: write your website without being a writer
You'll know how to write the headline, the description for each product or service, and the call to action on your website without copying templates or padding it with empty phrases. You'll end up with your website copy written and ready to publish.
You sit down to write your website and the screen just stays blank, or worse, it fills up with lines you could've put on any business anywhere. "Quality and trust since 2015." "The best prices around." You write them because you don't know what else to say, and then you can't figure out why nobody's buying.
Here you'll write, in order, everything your customer is going to read: first the headline that says what you do and who it's for, then the listing for each product or service, swapping features for what actually decides a sale, next the fact that replaces each empty adjective, a template so you don't start from scratch next time, the right verb for each button, and finally the read-aloud test that separates what sounds good from what you'd actually say.
This is for you if you already have a business and website (or you're about to launch one) and you're the one writing the copy; it's not for you if you're looking for stray phrases to copy and paste without thinking about your own business.
- Writing your website's headline in your own words, without a template phrase.
- Turning a list of features into the listing that decides a sale.
- Replacing every generic adjective on your website with a verifiable fact about your business.
- Choosing the verb for each button based on whether the customer can already buy or still needs to ask.
Having your website's current copy on hand, or if you don't have one yet, the list of your products or services with their features.
The 6 lessons
In the order it makes the most sense to read them.
- 1
The line you can't copy from anyone
When you're done, you'll have your website's headline written in your own words: what you do and who it's for, without a single template phrase.
4 min - 2
What people buy isn't your product
You'll know how to turn your product's feature list into the benefit that decides whether someone keeps reading, and you'll have one listing rewritten in that order.
4 min - 3
Delete quality and trust: put in the fact that replaces them
When you're done, every generic-adjective line on your website will be backed by a concrete, verifiable fact about your own business.
5 min - 4
A template so you never start from scratch on a listing again
You'll come away knowing how to write any new listing in four fixed lines (what it is, who it's for, what's included, and what sets it apart) without rereading the last one to copy the tone.
6 min - 5
The verb that decides whether they message you or leave
Make sure every button on your site uses the verb that matches whether the customer can already say yes or still needs to ask a question first.
4 min - 6
The read-aloud test before you publish
When you're done, your entire website will have passed the read-aloud test, and all that's left is what you'd actually say to a customer standing in front of you.
5 min