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Your business won't be the same in six months: when to update your description and when to leave it alone
Knows how to spot the moments in a business's life (a full schedule, a price increase, a new offering, a different season, a break) that call for rewriting part of the description, and makes that surgical change without redoing the website or touching what already works.
You wrote your business description a while back and haven't touched it since. But your business isn't the same anymore: your schedule fills up faster, you raised a price, you started offering something you didn't before, or you're about to take a few weeks off. Every time one of these happens, you ask yourself the same thing: do I update the website or leave it as is? Do I spell it out in a sentence, or wait for people to notice on their own? And if you do update it, where do you start without messing up the whole thing?
This course goes through, one by one, the moments that really call for a change and the ones that don't. It starts by telling a passing streak apart from a real shift, so you don't rewrite everything over one good week. Then it covers a packed calendar, a price increase with its exact date, a new offer and whether it needs its own section or just a line, seasonal text you take down on the date you choose, and the pause: which line you turn off and which one you leave on.
This is for you if your business is already up and running, your description is already written, and something about it has changed; it's not for you if you haven't written a first version yet, since we're not starting from scratch here.
- Tell a good streak apart from a real change before touching a single word of your description.
- Set the exact day a price changes, while honoring anything booked before that date.
- Decide whether something new you offer needs its own section on your website or fits into a line you've already written.
- Choose which line to turn off and which to leave on when you take a season off, and what the notice says in the meantime.
Have the text of your description on hand exactly as it's published now.
The 6 lessons
In the order it makes the most sense to read them.
- 1
One good week doesn't mean a different business
Learn to tell a streak that'll pass on its own from a change you've actually decided on, and what test tells them apart before you touch a single word on your website.
7 min - 2
Your schedule filled up: do you say so, or let people notice on their own?
Decide whether your website should announce that you're fully booked or let the calendar speak for itself, and the exact line to use when it's time to write it.
6 min - 3
Raising a price: the exact day the number changes
You set a specific date for the new price, honor the old price for any booking made before that date, and on that same day update the number on your website and anywhere else it appears.
7 min - 4
Now you also offer this: give it its own line, or fit it in where there's already room
You'll walk away knowing whether something new you offer needs its own section in your description or fits into a line you've already written.
6 min - 5
Seasonal text goes in its own line, so you can remove it without rewriting anything
You separate what you are year-round from what you only are for a few months, write the second part as a separate line with a removal date, and take it down in thirty seconds once the season ends.
7 min - 6
Taking a season off: what to turn off and what to leave on
You'll come out of your break knowing which line to turn off before you go, which one to leave on because it's still true, and what the notice should say so no one has to message you to ask.
6 min