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Your catalog inside WhatsApp
Knows how to set up the WhatsApp Business catalog with their products or services and decide what to show first, instead of typing out the list by hand every time someone asks. Knows how to keep it matching the website, so customers never see one price on the site and another in the chat.
Every time someone asks on WhatsApp what you sell, you open the chat, hunt for the photo, type the price from memory, and hope you got it right. You do this ten times a day, with different customers, and it comes out a little different each time: a price that doesn't match the website, a product you forget to mention, a photo you can't find in time.
This is where you decide what goes into the catalog first and what waits, how many sections it has and what they're called, what each photo should show depending on what you sell, and which price wins when the website and the catalog don't match. It ends with you setting when you'll review it: once a month, not every time someone asks.
This is for anyone already selling on WhatsApp who answers the same question about prices or products several times a day; it's not for anyone who hasn't yet decided what they sell or at what price.
- Order the catalog's products or services by what your customers actually ask about, not by your folders
- Write each listing with the photo and text that fits whether you sell an object, a result, or a moment
- Decide which price wins between the website and the catalog, and apply the two-step routine so they never fall out of sync
- Put the catalog link on your website, Instagram, and ads, and set one day a month to review it
It helps to already have your website with prices set and WhatsApp Business installed on your business phone.
The 6 lessons
In the order it makes the most sense to read them.
- 1
The first thing that opens, not everything you sell
After this lesson you'll know what questions your customers keep asking on WhatsApp and in what order to add your products or services to the catalog, instead of dumping your whole inventory in at once.
7 min - 2
Three sections, not a storeroom of folders
Whoever reads it comes away knowing how many sections to open in their WhatsApp catalog and what to call them, instead of copying the folders from their storeroom.
7 min - 3
The photo that sells before anyone reads the price
You'll know what should fill the frame in each listing, depending on whether you're selling an object, a result, or a moment, and why WhatsApp crops the thumbnail into a square.
6 min - 4
The same price on the website and in the chat
Decide what rules, your website or a separate price sheet, and write down the four-step routine so your WhatsApp catalog never shows a different number than your website.
8 min - 5
The link that leads to the catalog, not the one that leads to a chat
You come away with the catalog link placed on the website, Instagram, and ads in place of the chat link, and a rule for when a real chat conversation is still needed.
7 min - 6
When to update the catalog, not every time someone asks
You set one day a month to review what's out, what's new, prices, and order in the catalog, and make clear that anything sold out gets pulled right away, not held until that date.
7 min