Academy › Courses › Get found on Google
Your Google Business Profile, complete and verified
You'll leave with your profile created or claimed and verified, knowing how to fill in every real business detail without leaving a single gap for Google.
You search for your business on Google, and what shows up isn't something you made: a half-finished profile, hours from two years ago, not a single photo, or one someone else created with the wrong phone number. Meanwhile, people call to ask if you're open today, because that answer isn't where it should be, and the customer who doesn't call goes to the listing next door.
This course follows the order you'd actually complete a real profile: first check whether one already exists without you and needs claiming; then decide whether to show your shop's address or just the area you serve; next load the real hours and every holiday on the calendar one by one; add each service separately with its own price; choose your profile photo and cover photo on purpose; and finish by verifying the profile using whatever method Google offers so it goes live.
This is for business owners who are already open and want Google to represent them well, not for people who haven't decided what they're selling yet.
- Claim or create your profile depending on whether someone else already made one
- Choose between showing your storefront address or marking just the area you serve
- Load your hours slot by slot and every holiday on the calendar, so the profile never says "open" when you're not
- List each service with a name and price, and verify your profile with the right method
Have on hand your business's exact name, its address or the area you serve, and your real hours for a typical day.
The 6 lessons
In the order it makes the most sense to read them.
- 1
Before creating your listing, check if one already exists
You'll find out whether your business already has a Google profile created without you, and decide whether to claim it or start fresh.
4 min - 2
Does your customer come to you, or do you go to them?
Decide whether your profile shows your storefront address or hides it and marks just the area you serve, based on how customers reach you.
7 min - 3
The split shift goes in your hours, the holiday goes on its date
You come out ahead when your real hours are loaded in, time slot by time slot, and every holiday of the year is marked one by one, so Google never says "open" when you're actually closed.
4 min - 4
Each service in its own field, not all in one paragraph
You'll come away with your services listed one by one, each with a short name and a price, instead of buried in a paragraph of the description.
4 min - 5
Your cover photo shouldn't be the first one you grab
You end up with your profile photo and cover photo chosen on purpose and set by you in Photos, not left to chance, plus the judgment to get it right again next time.
7 min - 6
Phone, email, mail, or video: how to verify your Google listing
Know which verification methods Google might offer you and what to prepare for each one, whether you have a storefront or go to the customer, so you avoid mistakes that delay verification or put your listing at risk.
7 min