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Two locations, two listings: don't let Google make you compete with yourself
Knows how to create a separate Google listing for each location with its own address and hours, write a different page for each neighborhood without repeating the same text, and decide whether each location gets its own page on your site or a separate site altogether, so searches from each area lead to the right location.
You opened a second location, and now something strange is happening: people searching for your business from the new neighborhood find the listing for your first location, or they find nothing at all, or they get a phone number nobody answers because it's ringing at the other shop. Google won't recognize two locations of the same business if you set it up wrong: it merges them, hides the second one, or makes them compete against each other for the same searches. Meanwhile, the page you wrote for the new neighborhood reads almost like a copy of the first one's page, and that doesn't help either.
This course fixes both problems in order: first, the Google listing for the new location, with the three details that set it apart from the first one; then where it should live, on its own page within your site or on a separate website; then how to write each neighborhood's page so they don't repeat each other; and finally how to check, by searching from each area, that neither location is pushing the other out of the results.
This is for anyone who has, or is about to open, a second location and wants each one to show up separately on Google. It's not for someone with just one location who has no plans to open another.
- Create an independent Google listing for the new location, with its own address and hours.
- Keep the same business name on both listings, without adding the neighborhood to it, and give each one its own phone number and its own page so Google doesn't mix them up.
- Decide whether the new location gets its own page within your site or a separate site.
- Write each neighborhood's page with its own text, and confirm with two searches that each listing leads to its own street.
Have the Google listing for your first location on hand, along with the exact address of the new one.
The 6 lessons
In the order it makes the most sense to read them.
- 1
Two locations, one profile: why Google hides the second one
By the end, you know that the new location needs its own Google Business Profile, not an extension of the one you already have, and you've decided whether it needs a profile at all based on whether it welcomes customers in person.
4 min - 2
The new location gets the same name as the first one
By the end, you'll know why the new location keeps the same name as the first, what you can't add to that name, and what phone number or page its listing needs to carry.
6 min - 3
The same website, two doors: a page of your own or a separate site for the new location
You'll have decided where the new location lives within your website: a folder if it's still the same business, a subdomain only if it's actually a different one.
7 min - 4
The page for the neighborhood next door won't work for yours
You'll know how to separate, sentence by sentence, what's the same on both pages from what only applies to one location's street, and you'll have written the directions block the second page is missing.
6 min - 5
Each profile leads to its own street, not the other location's door
Each Google Business Profile links to its own location's page, with its own phone number, not to the homepage or the other location's page.
7 min - 6
Search from the other location's neighborhood: the proof they're not stepping on each other's toes
You'll walk away with a two-search protocol, one from each neighborhood, to confirm that neither location is taking search visibility away from the other on Google.
7 min